Our brand originates from 1996.

Starting its journey in the city of Dublin. In years to come through dedicated work and persistence the company will develop in to a leading retailer in Ireland.

29 years earlier another visionary idea in the period 1967-1971 created Expert International in Switzerland with the intention to become the largest retail association in consumer electrical sales.

Expert International is today the largest world network of specialised electronics stores that consists of more than 3600 stores in 21 countries with total retail sales of more than 20 billion Euro.

In 1996, Expert Electrical established the first of its stores in Ireland. From these foundations Expert continued to build their successful retail sales network in Ireland.

As the first chain of electronics stores in Ireland, Expert Electrical introduced to its customers:

  • Wide range products from market-leading brands
  • Range of products to suit all budgets without compromising on quality
  • Excellent customer service
  • Commitment to meeting needs of our customers and providing a stress-free shopping experience

During following years through dedicated work and persistence, we will become one of the largest retailers in Ireland, having stores nationwide.

In 2011 our online shop www.expert.ie will start its journey to become a leader on the market in e-commerce of Ireland.

In October 2018 Expert Electrical launched its Omni Channel offering. Through our network of 67 stores Expert Electrical are in a unique position to provide nationwide coverage to our customers. With our Omni Channel offering we can offer our customers options to ‘Click & Collect’ their chosen product on the same day or choose Next Day Delivery to their home.

We have also introduced a number of installation options for our customers enabling us to provide a full customer experience from the point of purchase. We are in the unique position of being able to provide the best of both worlds to our customer, unrivalled local expertise in store and a seamless digital experience online.

In the 22 years since the company was founded, we still embrace the same values and goals of our founders and the founders of Expert International, and we believe that this has contributed to sustained growth in our overall business, the customer base and the product lines we offer.

Combining the strength, creativity, and imagination of Expert Electrical with that of Expert International we are a true leader in retail in Ireland.